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Bridget Feickert
Part experience designer, researcher, consultant, business strategist, and customer advocate. Passionate about creating well-rounded & impactful human-centered designs. Fascinated by understanding human behavior through research and design thinking methodologies, in a collaborative environment.
EXPERIENCE
Life Time | Chanhassen, MN
Senior Experience Designer
JANUARY 2016 - PRESENT
Work directly with Executive team members to establish vision, capability and product roadmaps. Lead requirement gathering and ideation sessions, translating insights into experiences.
Mentor product, technology, and marketing teams in understanding and executing against the experience strategies, project definition, and product roadmap.
Experience Designer
APRIL 2013 - DECEMBER 2015
Lead discovery efforts including primary user research, audits of existing systems/sites and stakeholder interviews to define and document a UX strategy/vision. Advocated for the end user while seeking to balance user needs with business objectives, creative direction & technical parameters.
CaringBridge | Eagan, MN
User Interface Designer
FEBRUARY 2011 - MARCH 2013
Lead all UX design initiatives for CaringBridge.org and patient website teams, as well as, supporting yearly campaigns efforts (digital and print). Worked collaboratively on a cross-functional/Agile team following a lean UX methodology.
Digital River | Eden Prairie, MN
Associate User Experience Designer
JANUARY 2010 - FEBRUARY 2011
Translated customer needs into defined requirements and inspired the Agile teams to build the right product using design best practices and user research insights. Helped develop and establish new pattern library with governance process.
Website Designer
MAY 2007 - JANUARY 2010
Developed highly complex websites for a diverse list of clients, created visual designs for new clients and built out demo sites for functionality explanation. Manage ticket queue daily and respond to escalations.
EDUCATION
Saint Norbert College | De Pere, WI
Bachelor of Arts - Fine Arts, Graphic Design
2003 - 2007
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Students in Free Enterprise Member (S.I.F.E.) 2003-2007
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School Social Group Member - Treasurer (2005), Event Planner (2006), Volunteer (2003-2007)
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Active in Non-Profit Organizations
CONTACT
952-237-8118
ORGANIZATIONS
UXPA Minnesota Chapter
Board Member - Past President (2019), President (2018), Vice President (2017)
Small Group Mentor - 2017-2019
Pet Project Rescue
Event Volunteer - 2010-Present
Office Manager and Email Strategist - 2016-Present
TOOLS CURRENTLY USING
Design - Sketch, Axure, Invision, Zeplin
Research - Ethn.io, UserTesting, Microsoft Suite, Medallia, Hotjar
DELIVERABLES CURRENTLY CREATING
Design - Design sprints, case studies, user flows, sketches, micro wireframe flows
Research - Research plans and presentations, user interviews, focus groups, survey analysis
HOBBIES
Second Shooter and Assistant - Agape Moments Photography
Owner/Photographer - Bridget Suddendorf Photography
Novice Baker
Gardener
Walking/Hiking
My Family and Dogs